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Onsite InsightsPlease click on a question to view the response. Where is the arts audience? This question is meant to be both literal and figurative. In other words, where does the audience live - in body, in heart, in mind, in soul? Ticket purchase planning: How far in advance of a live performance do people plan their attendance? Subscribers versus single ticket buyers: Arts marketers often ask: My subscriber base has been shrinking somewhat in recent years, although an increase in single ticket purchases has kept my sales steady or growing. Does this mean that I am not doing a good enough job of retaining former subscribers and attracting new ones? Great Customer Service: Jan Carlzon, former CEO of Scandinavian Airlines (SAS) says that it is not enough for marketers to satisfy their customers; rather they should strive to delight them. In what ways can arts managers fulfill such a goal? Advertising: How can I assure that my ads and promotional material will be as effective as possible in selling tickets? Capacity utilization and pricing: How can we guarantee that we earn the highest possible revenue on the seats we sell? Targeting: Should I focus my scarce marketing dollars on traditional audiences or should I reach out to potential new audiences? E-Mail marketing: How important is this, really? My staff is already overworked and I have no room in my marketing budget for additional projects. |