Please click on a question to view the response.
Managing during uncertain times: How can we manage best during times of economic uncertainty?
Subscribers versus single ticket buyers: Arts marketers often ask: My subscriber base has been shrinking somewhat in recent years, although an increase in single ticket purchases has kept my sales steady or growing. Does this mean that I am not doing a good enough job in retaining former subscribers and attracting new ones?
Ticket purchase planning: How far in advance of a live performance do people plan their attendance?
Great Customer Service: Jan Carlzon, former CEO of Scandinavian Airlines (SAS) says that it is not enough for marketers to satisfy their customers; rather they should strive to delight them. In what ways can arts managers fulfill such a goal?
Advertising: How can I assure that my ads and promotional material will be as effective as possible in selling tickets?
Capacity utilization and pricing: How can we guarantee that we earn the highest possible revenue on the seats we sell?
Discounting ticket prices: During the economic downturn, many performing arts organizations have been drastically discounting their ticket prices. Is this a good strategy for getting more people in the house when ticket sales are weak?
Targeting: Should I focus my scarce marketing dollars on traditional audiences or should I reach out to potential new audiences?
E-mail marketing and social media: How important is this, really? My staff is already overworked and I have no room in my marketing budget for additional projects.