Onsite Insights

Please click on a question to view the response.

Where is the arts audience? This question is meant to be both literal and figurative. In other words, where does the audience live - in body, in heart, in mind, in soul?

Ticket purchase planning: How far in advance of a live performance do people plan their attendance?

Subscribers versus single ticket buyers: Arts marketers often ask: My subscriber base has been shrinking somewhat in recent years, although an increase in single ticket purchases has kept my sales steady or growing. Does this mean that I am not doing a good enough job of retaining former subscribers and attracting new ones?

Great Customer Service: Jan Carlzon, former CEO of Scandinavian Airlines (SAS) says that it is not enough for marketers to satisfy their customers; rather they should strive to delight them. In what ways can arts managers fulfill such a goal?

Advertising: How can I assure that my ads and promotional material will be as effective as possible in selling tickets?

Capacity utilization and pricing: How can we guarantee that we earn the highest possible revenue on the seats we sell?

Targeting: Should I focus my scarce marketing dollars on traditional audiences or should I reach out to potential new audiences?

E-Mail marketing: How important is this, really? My staff is already overworked and I have no room in my marketing budget for additional projects.