Services : Consulting

"Art isn't easy."

Stephen Sondheim, Sunday in the Park with George

In the current economic and social climate, arts organizations face numerous challenges, the primary ones being reduced funding, changing lifestyles and preferences among current and potential audiences, and increased competition. These factors serve to further strain the organization's already limited human and financial resources, making it all the more difficult for managers and marketing directors to develop and implement strategies and tactics intended to improve their impact.

Joanne Scheff Bernstein is an experienced marketing consultant who can expertly analyze your current marketing tools and practices, make recommendations for modifications and new strategies, and help put simple-to-use evaluation methods in place so effectiveness can be readily tracked.

The consulting arrangement for such activities as review and recommendations of your website, email marketing, printed materials, and subscription and single ticket offers can be short-term and long distance (via email, fax and phone). For more intensive activities, such as market research, strategic planning, and branding, a more personal relationship is appropriate.

Here are some of the ways that Arts Marketing Insights can help you:

• Review your website, email marketing and printed materials such as brochures, postcards, and advertisements.
• Increase the effectiveness of your subscription and single ticket offers.
• Analyze your pricing strategies with a goal of increasing both audience size and financial return.
• Conduct market research to develop a better understanding of current and/or potential audiences.
• Facilitate a comprehensive long-range strategic plan.
• Assist your organization in creating a brand identity campaign.
• Identify new fund-raising opportunities.

To discuss your needs and concerns, please contact Joanne Scheff Bernstein.