Standing Room Only 2nd Edition

Standing Room Only

Marketing Insights for Engaging Performing Arts Audiences


Published by Palgrave Macmillan, 2014

By Joanne Scheff Bernstein

Comments and Reviews

"Bernstein's book is equally valuable to professional arts managers who are looking for solutions to their marketing problems as it is to students who want to learn arts marketing principles for the first time. But what makes this book unique is that Joanne truly believes in the fundamental greatness and power of the arts to positively affect the people and society. She challenges us to believe in it too, and then tells us how to effectively communicate that greatness to our potential audience."

-Miho Ito, Arts Bridge, Inc. (Tokyo)

"The best 'crash course' in audience development in the arts there is. If you're a busy executive, you owe it to yourself to read it. You'll find compelling strategies and tried-and-true techniques, and you'll quickly see why this should be required reading for all new hires, as well as your Board. Don't reinvent the wheel - find out what really works!"

-Eugene Carr, Founder & CEO, Patron Technology

"In this second edition of Standing Room Only, Bernstein includes a new paradigm for engaging consumers through social media, website development, online ticketing, blogs, email and mobile phone marketing. A compelling read and a global 'call to action' - compulsory reading for all involved in marketing the arts."

-Jennifer Radbourne, Emeritus Professor
Deakin University, Australia

"An extraordinary guide for every marketing manager who wants to develop arts audiences. Anyone interested in the value of marketing in the arts should not miss this book."

-Lanfranco Li Cauli, Director of Marketing and Fundraising
Teatro alla Scala, Milan, Italy

"Having already devoured the first edition of Standing Room Only, there is a wealth of updated and new information in the second edition. A great guide to all aspects of marketing. It's like having your own consultant sitting on your bookshelf."

-Andreas Mitisek, Artistic & General Director
Long Beach Opera / Chicago Opera Theater