Joanne Scheff Bernstein author, arts manager, educator, speaker, consultant

Arts Marketing Insights:
The Dynamics of Building and
Retaining Performing Arts Audiences
by Joanne Scheff Bernstein

"I view this book... as the performing arts bible for the times."—Philip Kotler, Kellogg School of Management, Northwestern University

Innovative perspectives and strategies combined with the best of marketing wisdom guide arts managers in developing audiences now and into the future. Read more »

Standing Room Only:
Strategies for Marketing the Performing Arts
by Philip Kotler and Joanne Scheff

This is a complete and up-to-date source book of marketing strategies and techniques for music, dance, opera, and theater organizations. Written by Philip Kotler, one of the world's leading marketing authorities, and Joanne Scheff, a well-known educator and consultant to the arts management community, this book will significantly help performing arts organizations define their goals and focus on strategies and techniques that can improve their impact and practices -- while ensuring that they remain true to their artistic mission. Read more »